Content Marketing Certification
Storytelling, a content framework, pillar pages, repurposing, promotion and measurement over 14 lessons. Free exam, two-year certificate.
- Provider
- HubSpot on HubSpot Academy
- Section
- Content & Email Marketing
- Price
- Free
About this course
Storytelling, a content framework, pillar pages, repurposing, promotion and measurement over 14 lessons. Free exam, two-year certificate.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with HubSpot. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Marketing Automation
Marketing automation is software that sends a decided message when a contact does a decided thing, which makes it a delivery mechanism for judgements somebody has already formed rather than a way of avoiding them.
Pay-Per-Click (PPC) Advertising
Pay-per-click is advertising bought by the click rather than by the impression: an advertiser bids on the searches or placements it wants to appear for, and pays only when someone clicks the ad, with each click priced by an auction run at the moment the page loads.
Keyword Research
Keyword research is the work of finding out which queries people type when they want what a business offers, how many of them there are, what each query means and what competing for it costs, before any page is written or any ad is bought.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital