Learn marketing strategy & analytics through practical, hands-on projects and real-world applications.
Google Analytics FundamentalsGoogle Analytics reporting can be quite confusing unless you understand fundamentals about how google analytics tracking works, how google analytics account is set up. This is exactly what this course is all about, this course will help you understand key concepts of Google Analytics which will make you a power user who can not only report the numbers but derive actionable insights from the reports. This course covers important concepts on every aspect of Google Analytics- Google Analytics Account Structure- Google Analytics Data Collection- Google Analytics Code Instrumentation- Google Analytics Key Concepts- Google Analytics Reporting InterfaceBeyond this This course will also provide you with Google Analytics productivity tools which will transform you to Google Analytics Power User.
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