The Psychology of Marketing and Communication

To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals.

Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.