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Semrush certifications

Semrush makes software for search and content marketing, and its Academy is a free library of short video courses, each ending in a small exam and a certificate. The certificates are easy to earn and expire after a year. The courses are the real asset, particularly the handful taught at length by well-known practitioners.

Exam delivery: Online on Semrush Academy, unproctored course exam (three attempts, then a one-month wait)

Almost every course in the Semrush Academy catalogue carries a certificate, and most of them are short: an hour or less of video, often built around the company's own tools. A course exam usually holds between ten and fifteen items, Semrush displays the time allowed up front, and three attempts are allowed before a month's pause. Certificates last one year from completion. None of this is proctored, and Semrush does not claim otherwise.

Choose by course length, not by certificate

Because every certificate looks the same on a profile, the question that matters is which courses teach something substantial. The two longest, Content-Led SEO and Advanced Content Marketing, both with Brian Dean, run five and four hours and teach complete methods rather than tool tours; they are the two with pages below. The shorter courses serve people who need to learn Semrush itself for work, and their certificates say little beyond familiarity with a product.

QuestionSemrush Academy's answer
CostNothing; a free Semrush account is enough, and no paid subscription is needed for the courses
How it is earnedCompleting the course plus a short, unproctored exam, in English
ValidityOne year, the same cycle as Google's Skillshop and half of HubSpot's two years for method certificates
Best useStrongest as a learning resource, weakest as a hiring signal on its own

Foundational

Associate

Choosing within Semrush

Each verdict is written from the first exam's page; the reverse view, where one exists, is written from the other's.

Advanced Content Marketing with Brian Dean against Content-Led SEO with Brian Dean
The sister course with the same instructor is about rankings and links; this one is about readers and revenue. Take whichever matches the problem you have now.

Frequently asked

Are Semrush Academy certificates free?
Yes, all of it: lessons, final exam and certificate cost nothing with a free Semrush account.
How long are Semrush certificates valid?
A year after completing the course, according to Semrush Academy's FAQ.
Which Semrush certificate should I take?
By the course, not the badge. The longest courses teach complete methods; the short tool courses suit people who use Semrush at work.

Official certification portal: www.semrush.com/academy/certification

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Last reviewed 26 September 2026 · Getting Digital